17 New (To Me) Brands.

17 New (To Me) Brands You Should Know | Gold-Hatted Lover

One side effect of fashion blogging and constantly “researching” aka online window shopping is that I discover so many brands that I’ve never heard of before.  I’ve had this post as a draft for so long, I just keep finding new ones and adding them to the list!  However, the list was getting quite long and I felt guilty for keeping all these up and coming fashion brands from you, so today’s the day to finally share!

Below you’ll find 17 brands that are not too well-known yet but I think you will love.  I’ve included my top picks from each, but there are so many other great finds, so if you just click on the brand name, you’ll be taken to their main page with so much more greatness.  You’ll find that most are pretty reasonably priced (under $100), but I’ve specifically made note of those that are always under $100 and those that fall on the more expensive side but I think are still worth it.

Peek through and let me know what you think, I’d love to hear if you already knew about most of these or if you found a new favorite.  I also noted which one I think is my favorite! 😉

Winston White Elevated bohemian.


English Factory Unique silhouettes and built-in layering.

Rahicali Fantastically executed use of embroidery.


WAYF Everything under $100.


Endless Rose Primarily neutrals that are anything but basic.


Amuse Society Will have you dreaming of a hot Summer day.


Reverse Fun boho prints.


Lucca Couture All your Summer essentials and tons of fun prints.  Maybe my favorite of them all!


Spell & the Gypsy Collective As you might guess, bohemian heaven.  On the pricier side, but Revolve typically runs good sales on them.


Glamorous More bohemian goodness.  Everything under $100.


Aqua Full of femininine dresses.  Tons of items on sale now!  Thinking about ordering this for Matt’s graduation.


Monica Vinader Landing on the spectrum between fashion jewelry and fine jewelry.  This line has been donned by Kate Middleton!


Marcobologna Playful graphic prints.  On Rent the Runway.


Karina Grimaldi Great use of colors and print.  Falls on the pricier side.


JOA Discovered a while ago, but love the reasonable prices.  Dress above is JOA, full post here.


Lucy Paris Again, not new but still up and coming, think lots of lace, leopard, and sequins.


Yumi Kim Also discovered a while back, but her prints are everyyyything.  Falls on the pricier side.


Which one is your favorite?  Have you heard of any of these brands before?


Looking for Something?